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我們正處千禧之年，智能技術(shù)滲透著我們各方面的生活。因此，難免餐館老板會思考，客人是否在意餐廳內(nèi)有沒有使用智能技術(shù)呢？比如移動點(diǎn)餐或自助點(diǎn)餐機(jī)之類的?

As we are in a millennial time, intelligent technology is imbuing our daily life. So it is normal for restaurateurs to wonder that if the guests really care about intelligent technology like mobile ordering or self-order kiosk restaurant uses?

這答案絕對呼之欲出：客人會在意。餐廳經(jīng)營者若想在餐飲界站穩(wěn)腳跟，就必須與時俱進(jìn)，優(yōu)化經(jīng)營模式，投放更多的目光至新型智能科技應(yīng)用上，以此提升客人在餐廳的消費(fèi)體驗。

The answer is absolute —YES! Restaurateurs should modernize their business, turning more attention to the newly mobile and other technology application and speed up the customer experience in restaurants if they hope to stand stable and solid in this field.

許多餐飲連鎖餐廳早已在其營業(yè)場所內(nèi)安裝了自助機(jī)和臺式點(diǎn)餐機(jī)。這樣一來，即可以縮短顧客排隊時間，也可以讓員工集中精力準(zhǔn)備訂單。

A number of major restaurant chains within the catering industry have deployed kiosks and tablets throughout their premises, so customers can spend less time queuing and employees can spend more time concentrating on preparing orders.

麥當(dāng)勞早已推行自助機(jī)

McDonald had already introduced kiosks.

據(jù)報道，零售巨頭麥當(dāng)勞為了給顧客提供更好的體驗，已經(jīng)系統(tǒng)地推出了自助點(diǎn)餐機(jī)。顧客可以選擇走到前臺，排隊取餐，坐下用餐，或者直接坐在車?yán)镞M(jìn)行點(diǎn)餐。他們可以直接拿手機(jī)點(diǎn)餐，也可以在路邊點(diǎn)餐，服務(wù)員會像以往一樣向他們提供服務(wù)。更重要的是，他們可以挑選不同的方式進(jìn)行支付，也可以定制他們的食物?！拔覀冋龂L試為顧客提供更多的選擇”。麥當(dāng)勞解釋道。

It is reported that the retail giant McDonald has already systematically rolled out self-service order kiosks to stores as it works to build a better experience for its customers. Customers can choose to walk to the front counter and line up and take their drink and find a table or go through the drive-through. They can order through mobile, or come curbside and servers will run it out as well as the existing traditional ways. What’s more, they can pay in different ways and customize their food in different ways. “We’re trying to add choices and variety and introducing many options”. McDonald explained it.

麥當(dāng)勞為什么要推出自助機(jī)呢？

Why McDonald would do it?

眾所周知，在用餐高峰期，如果某餐館排“長龍”，那么顧客很容易失去在該餐廳的就餐興趣和耐心。自助點(diǎn)餐機(jī)就可以很好地解決這個問題。顧客只需點(diǎn)擊自助點(diǎn)餐機(jī)的屏幕，便可自行挑選食物。這大大簡化了顧客的點(diǎn)餐過程。顧客不再需要走向柜臺或坐在桌邊等待服務(wù)員進(jìn)行點(diǎn)餐。這樣，顧客就會享受到一種特殊的餐飲體驗也不用擔(dān)心浪費(fèi)時間。而餐廳也可以在高峰期保留和吸引更多的顧客。

As we all known, it is easy for customers to lose their interest and patience if there is a long queue at the restaurant at peak time. Self-order kiosks can better solve such problems as touch screens help to simplify the ordering process for customers, who select their meals on-screen before heading to the counters or seating at the table to wait for servers to order their food. In this way, customers will enjoy a special catering experience and need not worry about wasting their time. And restaurant also can obtain and attract their customers at peak time.

Telpo self-order kiosk TPS727

Telpo天波國際自助點(diǎn)餐機(jī)TPS727

Telpo天波國際自助點(diǎn)餐機(jī)TPS727助力餐飲業(yè)吸引顧客。TPS727外觀高端大方，引人注目。它擁有27英寸高清觸摸屏，以便人們更好地觀看豐富清晰的內(nèi)容。該屏幕可以根據(jù)需求調(diào)整展示區(qū)域，因此即使是行動不便的顧客也可以自行點(diǎn)餐，享受獨(dú)特的餐飲體驗。另外，該熱敏打印機(jī)支持多種語言及圖案打印，運(yùn)行穩(wěn)定，支持自動切紙，紙卷寬度為80mm，打印速度可達(dá)150mm/s。

Telpo self-order kiosk TPS727 is suitable for the catering industry to attract their customers. It has a simple and elegant appearance, which is eye-catching. Its 27 inch touch screen features a high- definition color display; people can enjoy rich and clear contents on such a big screen. As the display area can adjust according to the system, thus even those people who are inconvenient to stand can also order the food in this kiosk, enjoying particular catering experience. By the way, the thermal printer supports multiple languages, pictures printed and stable operation, which contains 80mm paper width with auto cutter and its print speed reaches 150mm/s.

如果餐飲老板能夠站在消費(fèi)者的角度考慮問題，進(jìn)一步推出滿足消費(fèi)者的餐飲需求，那么該餐廳將在當(dāng)前已消費(fèi)體驗為主的社會中擁有強(qiáng)大的競爭優(yōu)勢，同時也能提升自身品牌形象。

If the restaurateurs can consider problems at consumer’s personal angle and further promote to satisfy customers individual catering requirements, then it will own its prominent competitive merit in current consumption experience-oriented society and also enhance its brand images.

Telpo天波國際作為一家專業(yè)的智能技術(shù)硬件供應(yīng)商，將一如既往地加強(qiáng)研發(fā)能力，為推動餐飲行業(yè)的發(fā)展貢獻(xiàn)自己的力量。

Telpo, as a professional intelligent technology hardware supplier, will unremittingly strengthen its research and development, making its own effort to push the catering industry forward.

Key words: McDonald, catering industry, restaurant, self-order, kiosk, intelligent technology, touch screen

Brief Introduction: Founded in 1999, Telpo is a professional smart terminals’ provider and ODM service expert, covering the point-of-sale (POS) terminals, biometric cash register, face recognition machines, self-service kiosk, bus ticketing machines. Telpo has served for more than 1000 customers abroad, including the platform operators, banks, biological algorithm company, operators, technology companies . Telpo adheres to R&D and innovation, in order to provide more intelligent hardware for global partners.

簡介：Telpo成立于1999年，是一家專業(yè)的智能終端提供商和ODM服務(wù)專家，覆蓋銷售點(diǎn)（POS）終端、生物識別收銀機(jī)、人臉識別機(jī)、自助服務(wù)亭、公交售票機(jī)。TELPO天波國際已經(jīng)為1000多個海外客戶提供服務(wù)，包括平臺運(yùn)營商、銀行、生物算法公司、運(yùn)營商、技術(shù)公司。Telpo天波國際堅持研發(fā)創(chuàng)新，為全球合作伙伴提供更智能的硬件。